Checkpoint Systems has launched MicroFlex – a new RF label that is designed to help retailers reduce external shrink on what the loss prevention product firm terms traditionally hard to protect merchandise.
As many retailers choose to display merchandise openly to allow customers to try before they buy, the product firm says MicroFlex helps improve the customer experience by enabling full interaction with the products, whilst deterring the opportunistic thief. Described as an alternative to hard tags, MicroFlex features Checkpoint’s clear Micro EP labels with visible circuit and the company’s trademarked Black Lock logo. The product has clear PET to avoid tears and can be applied in store by staff or at point of manufacture by brands.
Retailers that have introduced the 2928 EP Clear Micro Tamper Tag onto other merchandise, such as cosmetics, have seen shrinkage reduce by 30pc or more and sales increase by 10pc or more, it’s claimed. As a small label on an adhesive carrier, it can used on a range of metallic items such as jewellery, small accessories, golf clubs, handbags and kitchenware the product company says.
Ivan Gosling, European Product Manager at Checkpoint Systems, said: “There is a fine balance between protecting merchandise and maximising sales. Retailers recognise that some security solutions do not allow their customers to fully interact with the product.
“This unique and versatile solution delivers minimal impact on the customer experience and product display, while carrying the Black Lock logo for maximum deterrence on the smallest, best-performing label on the market. Not only that, the checkout experience is improved as the label is quickly deactivated at the point of sale and can be removed at home.”
