Vertical Markets

New name for open operating system

by Mark Rowe

The German company Security & Safety Things, an offshoot of Bosch Group, has re-branded. Azena is its new name. The video analytics firm points to its global customer and partner collaborations and expanding geographic coverage, as a platform for systems integrators and end customers.

Since it began in 2018, Azena has grown to more than 120 employees spread across headquarters in Munich, its technology Innovation Accelerator facility in Pittsburgh, and another development hub in Eindhoven, the Netherlands. Azena offers an open platform for smart cameras; and an Application Store with nearly 100 Artificial Intelligence (AI)-enabled video analytics apps. It enables smart cameras to simultaneously run multiple apps on the device. Integrators can add or change apps on one or multiple cameras as needed for their customers and use any of the 15 cameras from six manufacturer partners in a variety of forms.

Hartmut Schaper, chief executive officer of Azena, pictured, said: “Systems integrators play a crucial role in connecting the video analytic edge devices on our platform into the larger system landscape for a truly data-driven approach to security, operational intelligence and automation. Our new identity as Azena positions us for improved name recognition and market presence as we continue to add functionality and the potential for expansion into new markets for our systems integrator partners.”

The Azena Application Store features apps that address more than 40 use cases in at least 25 vertical markets: such as traditional perimeter security, retail loss prevention and occupancy management, stadium security and even aquaculture. Some examples of use cases include:

• A US hockey team, the Pittsburgh Penguins, is using the platform to monitor crowding at its stadium entrances, number plate recognition for stadium parking and heat mapping for layouts of its fan merchandise retail outlets.
• An oil drilling company is deploying smart cameras running the Azena OS so operations staff can remotely monitor any pumping disruptions in the oil fields.
• A chemical plant is monitoring its locations for the presence of smoke for workplace safety.

Systems integrator Prosegur has announced its collaboration with Azena to use analytics on the edge as part of its Security Operations Center as a service offering. By deploying analytics to measure activity or automatically verify alarms, alarm traffic from customer sites can be pre-filtered, reducing the number of alarms needing to be handled by human operators in the SOC. The platform is also designed for remote access for diagnosis and maintenance to cameras on a customer site, using Azena’s digital twin architecture. Visit

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